What qualified means
Written into your agreement before the first email, so there is nothing to argue about later.
Title
The decision-maker or a named influencer we agreed on before the campaign
Company
Inside the size, sector and region written into your brief
Problem
They state a problem your product addresses, in the meeting or the thread
Next step
They agree to a next step: a trial, a proposal or a second call
Held
The meeting happens; a no-show is rebooked once and never billed twice
Three questions about money
Why no retainer?
A retainer pays for effort. You are buying meetings. If we book none, we earn none.
Who decides a meeting was qualified?
The written rules do. If a meeting misses one, tell us within five working days and it is not billed.
What does the pilot include?
The brief, the research, the audited drafts, the tests, the replies and the held meetings, with a statement for each.